The following ad, provided by a professional, top-tier advertising agency to the ABC for The Gruen Transfer, as a pro-Greens spot, must be truly bittersweet for the party:
Bittersweet, because it’s exactly the message they should be sending – but which they simply don’t have the resources to commission or broadcast. It’s both positive and meaningful – it highlights real issues on which the Greens present a genuine difference, in an engaging, memorable way. It’s what they’re trying to say, if only they had the media savvy and money to do it professionally.
If only there were some way for the Greens to get this portrayal of their message out there, prominently, over the next nine days. Sadly, I suspect there isn’t.
Although we can do our part online.
ELSEWHERE: The “Family” First party presents this terrifying spot, complete with blood spatters and police sirens – inconsistently selling an “anti-violence” message with unnecessarily violent imagery. Why won’t anyone think of the children who would be scarred by this ad?
UPDATE: As I suspected, the Greens won’t be allowed to use the ad, because it was produced for the ABC and the copyright was transferred to the public broadcaster.
Of course, that doesn’t mean that Greens supporters can’t link the hell out of it.