Here’s a tough call. You’re a television network with a very popular show aimed at the many Australians who play videogames. You’re about to launch a spin-off aimed at a younger audience.
The problem is this. When the program first launched, you thought of it as a niche “product”, and targeted it at what you thought was the likely audience – young males. You ignored the research that indicated many gamers are female, and instead hired two male presenters. (Three, since you replaced one bloke with another after a year.)
Four years later, somebody points out that you are completely failing to represent a significant segment of the potential gaming audience. In order to remedy this fairly glaring problem, do you see if there’s a potential female host as qualified as the current hosts, and then replace the least popular of them? If so, do you do this immediately, as soon as you’ve decided you’re going to have to make a change – or do you pretend everything’s fine, deceive the doomed presenter with your insincere “support”, and wait until the end of the season before doing sending him on his way? Or do you stick with the current hosts for as long as they want the jobs and the audience likes them, and tell the potential viewers you’ve abandoned to wait their turn? (Silly women, why do they insist on not being ignored? Don’t they trust us to get around to them eventually?)
Or do you use the fact that you’ve just got yourself a second show to start fixing the imbalance without firing anyone?
Note: if you pick the first option, be prepared to look like absolute bastards.
ELSEWHERE: Looks like they’re going to ban every bloody game I was looking forward to this year.
UPDATE (2/11): It’s still going, but ABC management are hoping to starve the story of oxygen by refusing to comment further.