This reminds me that I’ve got a quick message for the world’s satellite navigation manufacturers like TomTom and NavMan: don’t rip your customers off.
You know how you’re fighting a losing battle with GPS-enabled mobile phones? And how you have maps of most of the world but won’t provide them to customers unless they pay a ludicrous fee – almost the price of the receiver again? Well, perhaps you need to think about that.
I would’ve bought a TomTom last year before our overseas trip if it would have been usable when driving through Europe. The maps exist and are in all the European TomToms – but if we’d bought one there, then we wouldn’t have been able to use it in Australia. So we didn’t buy one. See that, TomTom company? A lost sale. It wouldn’t have cost you any more to let your Australian customers download the European maps for free, as people who’d purchased one of your units – but instead, by being greedy, you got no sale at all.
First GPS manufacturer to realise this and release a decent model that doesn’t arbitrarily restrict which maps I can use depending on the territory in which I bought it – you will have a sale.