Surely this can’t be the last word:
THE top-rating radio station 2Day FM and its owner, Austereo, are standing behind breakfast shock jock Kyle Sandilands after this week’s controversial lie detector stunt, as advertising executives said the incident was unlikely to cost the station sponsorships over the longer term…
Greg Fraser, an analyst with Fat Prophets, said Kyle and Jackie O were known for political incorrectness. ‘‘Advertisers may chose to temporarily remove their support but they would have a reasonable idea that this is what the show is about. And if they want that audience, the show is still delivering what they want, as abhorrent as it is.’’
From the website, these advertisers would appear to be Optus, Citibank and Aussie Home Loans. They’re the ones putting in the dollars behind this week’s child abuse and next week’s, well, who knows? Setting fire to a homeless man so the listeners can enjoy his agonised screams? What?
Seems like the only way to change this situation is for the COST side of the analysis these businesses have done to increase. Obviously the benefit for the advertisers is the custom of the dribbling morons who lap up 2DayFM’s cruel and vacuous garbage, and the cost, they figure, is at worst a minor reduction in sales from concerned Australians who’ll forget about it by next week.
Let’s hope they’re wrong.
UPDATE 2/8: Suspended indefinitely! Except for the fact that Sandilands’ management is claimed to have made the call, great news. Let’s hope there’s a real consequence and the next group of braindead DJs who think it’d be fun to interrogate teenagers live on air think twice.
UPDATE 4/8: And he’s lost his Channel 10 gig, too. And check out, via Darryl Mason, Kyle’s company logo: