They do love a bit of shameless self-promotion, don’t they?
News website for bloggers to punch above its weight
Yes, we have it on good authority (ours) that it will be awesome. So awesome its awesomeness will shine through without us having to do anything to promote it.
…no one will be paid. With no marketing budget, the site will rely on word-of-mouth.
Well, that and this article in the business section of The Australian before it launches and:
…Penberthy will also host a half-hour political discussion show on Sky TV, also to be called The Punch, and some content from the website will be available for News titles.
And fair enough. If you were about to finally bring “general opinion” and “debate” to the Australian Internets, could you stop talking about it?